The digital retail cycle starts from inventory to customer transaction, all being centered around the mobile endpoint. Direct ship from factory floors or cashless transactions at brick & mortar is the new retail of today. As connected devices, from IP-based robots to cashless transaction smartphones, meet the voracious consumption of omnichannel consumer, retailers are at the forefront of experiencing digital transformation as their network becomes more mission critical.
AI-driven wireless is the hottest trend in retail, with 7 of the top 40 retailers having implemented new networks in just the past 6 months. Seeking never-ending customer engagement, your peers are building the store of the future with AI-powered Wi-Fi and Bluetooth LE to increase revenue per transaction or customer retention.
Now you can too! Examples of Digital Retail Applications
Business Continuity Requires Smarter Networks that Go Beyond Connectivity in Today’s New Norm. The parameters and restrictions dictated by the COVID-19 pandemic have impacted the reopening for many enterprises. Today’s IT departments are taking the lead in helping their businesses address key questions like:
Forward-looking retailers are continuously seeking innovative ways to improve business performance and maintain a competitive edge in today’s global economy.
Many are fusing in-store and online technologies, using data analytics, machine learning, and AI to reinvent the customer experience and streamline business processes. In-store location beacons, smart sensors, and surveillance cameras can provide valuable insights into consumer behavior. And digital signage and interactive mobile apps can entice shoppers and transform customer engagements.
The 128T Session Smart Networking solution is an advanced, service-centric networking solution that takes SD-WANs to a new level. Ideal for next-generation retail networks, the solution provides fast, secure and reliable WAN connectivity with unmatched economics and simplicity.
Deliver a better onsite experience with personalized location services. No battery beacons required!
Real-time heatmaps and historical data on traffic patterns provide key insight into shopper behavior.
Wi-Fi has never been easier to set-up, manage, and troubleshoot with an API-driven platform with AI-driven insight.
View historical traffic patterns and dwell times for individuals who have reported testing positive for COVID-19 – from the moment they came onsite to their departure.
Mist has a unique and powerful solution for promoting personnel and guest safety as part of your comprehensive business continuity plan. It leverages AI-driven analytics, self-driving Wi-Fi, and patented virtual Bluetooth® LE (vBLE) technology to enable seamless and cost-effective deployment of mission-critical use cases, such as hot zone alerting, user journey information, and proximity tracing to help minimize any further exposure.
Quickly identify the proximity of users who have reported testing positive for COVID-19 to other team members
Note:This is based on the ID of a device, badge, or mobile application. Specific user identities are only associated with these IDs when a) the customer has issued the device or badge using some or all of a person’s name in the device identification (e.g., J.Smith’s laptop), or b) for personal devices, when the end user has chosen to use his/her name on the device (e.g., Jim’s iPhone). Mobile applications using the Mist SDK only collect data as configured by the customer and transmit data directly to the customer – Mist does not process or store the data except for location information.
Disperse or divert traffic away from congested areas with real-time, location-based alerting.View trends over time to identify troublesome areas for proactive actions.
Note:This is done based on quantity of devices and their locations, not based on individual identities.
Indoor location experiences are easily delivered with the Juniper Mist Virtual BLE technology. It allows you to quickly deploy location-based services without relying on physical BLE beacons. Bring more relevance and connect better with your retail customers with Juniper Mist User Engagement technology, driven by Mist
BUSINESS CHALLENGES : Transforming Retail with Mist AI Wireless .Deliver a great Wi-Fi experience to retail associates and shoppers in a highly dynamic retail environment while simplifying network operations.
The digital retail cycle starts from inventory to customer transaction, all being centered around the mobile endpoint. Direct ship from factory floors or cashless transactions at brick & mortar is the new retail of today. As connected devices, from IP-based robots to cashless transaction smartphones, meet the voracious consumption of omni channel consumer, retailers are at the forefront of experiencing digital transformation as their network becomes more mission critical. AI-driven wireless is the hottest trend in retail, with 7 of the top 40 retailers having implemented new networks already.
The largest US specialty retailer transforms its wireless experiences to meet today’s omnichannel customers. Mist’s microservices offer visibility into the network health while pioneering today’s modern service level experiences (SLE) for the digital world. By replacing battery beacons with virtual technology, Gap is increasing revenue and customer engagement with AI-driven Wireless. !
The largest US specialty retailer transforms its wireless experiences to meet today’s omni channel customers.
• Delivered a great user experience to employees and shoppers with AI-driven Wi-Fi • Reduced technical staff visits to stores by 85 percent • Enabled digital tranformation for North American stores • Laid the foundation to deploy gamechanging services to leapfrog the competition
BUSINESS CHALLENGES : No IT staff at retail locations Lacked engagement with customers Guest Wi-Fi unreliable.
The Pet Shoppe’s previous Wi-Fi system was about ten years old and ready for an upgrade. They wanted something reliable and innovative. Other key requirements included support for Voice over Wi-Fi, seamless guest access, and reliable network connectivity for hand scanners and Wi-Fi printers.
The Pet Shoppe is a top retail chain engaged in the sale of specialty animal products and services. The company wanted to refresh the wireless network in its stores to improve operational efficiency and deliver a more interactive experience to customers. After an exhaustive trial of Wireless LAN (WLAN) solutions, The Pet Shoppe eventually chose Mist.
Top Pet Retailer Boosts Customer Engagement.
• Reliable network for associates and customers • Faster troubleshooting with AI • Boosted revenue and customer experience • Accelerated store deployments with automation.
BUSINESS CHALLENGES :"Employees were frustrated with persistent problems across office Wi-Fi"
In 22 countries around Europe and Asia, you can pop open the Wolt app and get exactly what you’re in the mood for—pizza, sushi, or a perfectly done steak. It’s a magical experience when a courier in a blue shirt arrives at your door in less than 30 minutes. To make it all possible, food delivery platform Wolt deployed the Mist Platform to ensure great Wi-Fi for its new headquarters in Helsinki.
More than 20,000 couriers deliver food to homes and offices from 10,000 restaurants. Wolt is active in 80 cities throughout 22 countries, primarily in central and Eastern Europe.
Wolt is setting off a dining revolution across Europe and Asia.
• Delivered best wireless user experience for fast-growing technology company • Deployed Wi-Fi for 300 people in less than an hour • Simplified network operations with automated workflows.